Since 2004, the city museum in the building Roter Hirsch has had a special kind of advertisement: a 6.50 m stele on the neighbouring Kornmarkt. The artwork with the slogan: "The city on the river by the road in time" was designed by the Chemnitz artist Michael Stapf.
However, the stele not only advertises a visit to the museum, but at the same time sets a monument to the Via Regia. Eilenburg, situated on this most important east-west connection, has profited from trade on this road for many centuries and has based a significant part of its prosperity on it.

The stele is complemented by a historical course of the Via Regia embedded in the pavement.

Over 2000 years, the Via Regia, the "Royal Way" or the "High Road", now leads from the east of Europe to the extreme west. This most important of all European routes served in wartime the troop movement and at any time as a commercial and cultural road. Eilenburg owes much of its former prosperity to its location on this important road.
Just as the Via Regia promoted trade but also the cultural exchange, so the connection to the Camino de Santiago provided for religious enrichment. Countless pilgrims have passed through Eilenburg for centuries on their way to Santiago de Compostela.